Planning Your Content Strategy
A well-planned content calendar is the foundation of consistent, high-quality content. Here's how to create a calendar that works for your schedule and goals.
1. Define Your Content Pillars
Start by identifying 3-5 content pillars that align with your brand and audience interests. These will be your main content categories.
2. Choose Your Posting Frequency
Be realistic about how often you can post quality content. It's better to post less frequently with higher quality than to burn out trying to post daily.
3. Plan Around Key Dates
Mark important dates: holidays, product launches, personal milestones. Plan content that ties into these moments naturally.
4. Batch Create Content
Dedicate specific days to content creation. Batch filming, editing, and writing saves time and helps maintain consistency.
5. Leave Room for Flexibility
Don't over-plan. Leave 20-30% of your calendar flexible for trending topics, spontaneous ideas, or responding to audience requests.
6. Review and Adjust
Regularly review what's working and adjust your calendar accordingly. Analytics will tell you which content types perform best.
Tools to Consider
Use tools like Notion, Google Calendar, or specialized content planning apps. Find what works for your workflow and stick with it. The best calendar is one you'll actually use consistently.
Pro Tip
Start simple. You don't need a complex system—just a way to track what you're posting and when. As you grow, you can add more structure and detail.